Award-winning Creative Director. Designer. Filmmaker. Musician. Joe Gorelick believes the best creative work starts with an idea strong enough to make someone stop, look, listen, and feel something. As Creative Director at Gregory, Joe brings together strategy, design, storytelling, motion, and a healthy disregard for the expected, turning complex ideas into memorable, creative experiences.
Joe leads Gregory’s full-service creative offering, developing brand identities, integrated 360° campaigns, websites, thumb-stopping social content, video, animation, experiential activations, and everything in between. Working across financial services, technology, healthcare, real estate, data centers, education, and other complex verticals, he specializes in making complicated subjects clear, human, and impossible to ignore. Joe also oversees Gregory’s social media department.
His career has crossed disciplines and screens, including several highly successful award-winning campaigns, and played a pivotal role in the making of the 2019 Disney Action Pictures feature film, Togo, starring Willem Dafoe. That cinematic sensibility continues to influence his approach today: find the untold story, create tension, strip away what doesn’t matter, and build toward something people will truly remember. He is also a celebrated drummer with years of multiple international tours to his credit, a recent signing to Grammy nominated Numero Group, and a series of 2026 sold out shows.
Joe is helping shape Gregory’s ever evolving approach to AI-powered creativity – exploring how emerging tools can accelerate creative ideation and production without replacing the judgment, taste, curiosity, and human insight that make creative work truly distinctive.