What we did

Public Relations
Content
Awards

Industry

Supply Chain & Logistics

Background

Founded in 2016 with offices around the world, Overhaul is the global leader in active supply chain risk management and intelligence. Overhaul protects shippers and 3PLs from in-transit cargo theft, delays, damage and spoilage through advanced software and monitoring solutions.

Challenge

After building steady brand awareness over several years, Overhaul sought to elevate its media presence with a more aggressive strategy. The goal: break into tier-one national outlets and shift coverage from transactional mentions to richer, more feature-driven storytelling. At the same time, Overhaul wanted to position its executives as go-to experts on global supply chain risk while maintaining its foothold around cargo theft prevention. This required turning a niche security topic into a mainstream news narrative.

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Solution

Gregory developed a news-driven PR engine built around Overhaul’s proprietary cargo crime data. We launched real-time intelligence alerts tied to holidays, new criminal operating methods and high-risk periods and published in-depth quarterly cargo theft reports, giving journalists exclusive insight into national and regional crime trends. At the same time, Gregory leveraged Overhaul’s EVP of Strategy, tapping into his comprehensive knowledge of all things supply chain risk to quickly respond to evolving and breaking news headlines. By aligning Overhaul’s insights with breaking news and offering immediate, authoritative commentary, we made the brand indispensable to top-tier reporters covering supply chain, logistics, and public safety.

Our approach transformed Overhaul’s subject matter experts into reliable, go-to sources. With data as the hook and storytelling as the driver, we secured not just coverage, but meaningful conversations that brought cargo security–and Overhaul’s industry leadership–into the national spotlight.

By the Numbers

4
Tier-1 customer leads (from CNBC segment alone)
565
earned media placements, generating over 7.9 billion impressions
121
media opportunities including interviews, Q&As, expert commentary and bylines
451
feature articles highlighting Overhaul’s insights and elevating its leadership in supply chain risk
13
industry award wins (a 62% win rate!)
117
tier one placements (409% Y-o-Y increase)
Overhaul
"Gregory FCA is not just our PR agency, they're an essential member of our team. They are a partner in every sense of the word. They've been a game-changer for us in navigating the complex world of supply chain, and they understand the industry. Their connections in the industry are not merely extensive but strategic, ensuring we’re always in touch with the right people at the right time. Working with them is refreshingly straightforward. Gregory FCA is reliably on top of everything, pulling information from us in a way that feels natural and effortless. This proactive approach has transformed our PR activities, allowing us to achieve more with minimal oversight. This efficiency is a breath of fresh air, freeing us to focus on our core operations while they expertly handle our public relations. Since teaming up with Gregory FCA, we've seen our brand go places we only imagined before. We've moved beyond just trade stories and now regularly feature in top-tier media outlets. This kind of exposure has been invaluable for our brand’s growth and visibility. The best part? They make it all so easy. They are proactive and self-sufficient, pulling us forward rather than relying on us to push them. This means we can focus more on what we do best, knowing our PR is in great hands. We're looking forward to our future together!"  
Sr. Director of Brand Strategy
Overhaul
☆☆☆☆☆
"Gregory FCA is not just our PR agency, they're an essential member of our team. They are a partner in every sense of the word. They've been a game-changer for us in navigating the complex world of supply chain, and they understand the industry. Their connections in the industry are not merely extensive but strategic, ensuring we’re always in touch with the right people at the right time. Working with them is refreshingly straightforward. Gregory FCA is reliably on top of everything, pulling information from us in a way that feels natural and effortless. This proactive approach has transformed our PR activities, allowing us to achieve more with minimal oversight. This efficiency is a breath of fresh air, freeing us to focus on our core operations while they expertly handle our public relations. Since teaming up with Gregory FCA, we've seen our brand go places we only imagined before. We've moved beyond just trade stories and now regularly feature in top-tier media outlets. This kind of exposure has been invaluable for our brand’s growth and visibility. The best part? They make it all so easy. They are proactive and self-sufficient, pulling us forward rather than relying on us to push them. This means we can focus more on what we do best, knowing our PR is in great hands. We're looking forward to our future together!"  
Overhaul
Sr. Director of Brand Strategy
Overhaul